Life is full of uncomfortable situations that are simply unavoidable…and then there are the ones we willingly participate in. Movember is a favourite charity of Canadian men and it happens to share an identical target with Speed Stick. And since Mo growing can be stressful, embarrassing business, it’s a perfect partnership on which to build hilarious branded content to highlight our Brand’s key attributes.
Speed Stick needed a high engagement, trial encouraging and digitally driven campaign to effectively reacquaint with a lapsing consumer. We had to educate on and reinforce brand attributes, focusing strongly on efficacy throughout the engagement.
A campaign partnership with Movember would center on watch-to-donate choose-your-own-adventure interactive videos and expand into social, experiential and in-store. Disrupt, entertain and make them remember with hilarious branded content written by second city alumnus and TV star.
Our results were outstanding, surpassing our goals in the first half of the campaign. Proudly, this campaign is an award winner and became global best in class for both Colgate-Palmolive and Movember.